How to Tell Your Brand Story
How to Tell Your Brand Story
Insight regarding how to go about telling your brand story.
Brand Alignment –a marketer’s ace of spade.
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Marketers who advance communications absent of brand alignment practices will be challenged to …
STOP Differentiating. START Distinguishing.
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Speaking as a brand advisor with first-hand corporate marketing leadership experience, differentiation is flawed. The minute differentiation is mentioned in the workplace, …
Can brand stories become too obvious?
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During a conversation with Jack Trout, I asked him how marketers can achieve stronger returns from their positioning efforts. His response: “Focus on…
How to Amplify the Soul of your Organisation!
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Values definition is an essential dimension of authentic branding. It affords all key stakeholders a filter by which to …
Brand positioning: science vs. soul?
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Positioning is a discipline. We marketers use positioning to demonstrate intentionality and, …
Become A Great Marketer. Thoughts 1-5.
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I thought it would be cool to capture my thoughts on becoming a great marketer. A combination of insights on my experiences and observations of marketers I respect. So here we go: …
10 Energetic Brands & their yawn invoking competition
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Energy. Some brands have it. Others don’t. It’s the difference between being cool and trying. The following are a selection of categories, and my take on who has it — right now.
